Comercio conectado is a platform by the Government of Spain aimed at supporting the digital transformation of small retail businesses. We developed the brand identity and digital product, shaping a clear user experience and a minimalist visual language to support its ecosystem of services.

The visual language is articulated around a clear and easily recognisable symbol. It is designed to adapt seamlessly across multiple touchpoints with coherence and clarity. The concept is based on overlapping circular forms that symbolise connection and collaboration.