About me

Approach

I’m a creative director helping companies define and express who they are through good design. I combine a clear process, practical tools, and experience to create identities with personality and purpose.

For me, a good brand is more than how it looks. It’s about who you are, what you stand for, and how you communicate it. I help bring all of this together through design. I care about making things clear, useful, and distinctive, while staying true to the people and organisations behind them.

Profile

For over 20 years, I’ve helped organisations solve problems and shape digital products and brands with clarity and purpose. I’ve worked across sectors including technology, mobility, banking, healthcare, and education.

My work brings together design and creative direction, combining strategic thinking with a strong sensitivity to people, aesthetics, and user experience. I care as much about the process as the outcome.

I work closely with teams and partners to turn ideas into thoughtful solutions that create real value. If you have a project in mind or would like to collaborate, feel free to get in touch.

Highlighted Projects

ABANCA, Airbus, AstraZeneca, AXA, Bankinter, Barceló Group, BBVA, CaixaBank, Correos, Deutsche Bank, Ferrovial, LALIGA, Mahou, Mapfre, Mercadona, Moeve, Mutua, Naturgy, Orange, Redeia, Repsol, Sanitas, Santander, Santalucía, Shell, Spanish Public Administration, Telefónica, UNIR, Warner Music, among others.

Selected Sectors

  • Technology

  • Arts & Culture

  • Mobility

  • Design & Consulting

  • E-commerce & Retail

  • Education

  • Banking

  • Healthcare

  • Public & Nonprofit

  • Among others