This project involved creating a visual identity and digital experience for an internal banking initiative.

We developed a distinctive brand to communicate the initiative’s vision and create a recognisable identity across the organisation.

Alongside the branding, we designed a pilot for a digital platform, focusing on creating a clear and useful experience for banking managers. The work brought together strategy, brand design and digital product design to give the initiative a strong and coherent foundation.

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Brand Guidelines
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BBVA Rosetta

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